A direct comparison of Fluid CRM’s and Attio’s pricing, features and fit, so you can pick the right CRM for your team.<\/p>\n\n\n\n
Start a 7 day Fluid CRM free trial here<\/a>.<\/p>\n\n\n\n Skip the comparison if you already know which fits. Here’s the short answer.<\/p>\n\n\n\n If row 1 is you, keep reading. The next two minutes will save you $400+ a month.<\/p>\n\n\n\n Here’s how Fluid CRM and Attio compare on what matters most for small teams.<\/p>\n\n\n\n Attio’s pricing looks straightforward at first. $36\/seat for Plus, $86\/seat for Pro. The catch is the credit system. AI features, workflow runs and data enrichment all consume credits. When credits run out mid-month, your team buys add-on packs from $85 to $595\/month.<\/p>\n\n\n\n A 5-seat team on Attio Pro pays $430\/month base. That’s before credit overflow.<\/p>\n\n\n\n For teams running active AI agents, sequences and enrichment workflows, hitting the 10,000 workspace credit cap mid-month is common. The smallest overflow pack is $85\/month for 5,000 extra credits. The next one up is $150\/month.<\/p>\n\n\n\n Realistic monthly for a 5-seat team using Attio’s marketed features: $515-$580\/month.<\/p>\n\n\n\n Fluid CRM same team: $80\/month, no credits, no overflow or add-on packs. Whatever you sign up for is what you pay every month.<\/p>\n\n\n\n In 3 years running B2B outbound at Fenixtal across 50+ B2B clients, the pattern I saw was clear. Small businesses don’t have an optimization problem. They have an execution problem. They need to track leads, follow up consistently and close deals. Almost none of them were generating so much inbound demand that they need AI agents to qualify leads or auto-summaries to keep up with their pipeline. They need a pipeline that works on day one and a price that doesn’t change next month.<\/p>\n\n\n\n Attio is a serious product with serious features. For the right buyer, it’s the right call.<\/p>\n\n\n\n If your team is using Attio’s AI agents, custom objects or Call Intelligence daily, the price earns itself. Switching to save money on features you actually use is the wrong move.<\/p>\n\n\n\n For founders and small B2B teams who just need to execute sales, Fluid CRM wins on speed, simplicity and predictable pricing.<\/p>\n\n\n\n Pick Fluid CRM if:<\/strong> You’re a founder, small B2B team or agency executing sales. You generate leads through cold email, LinkedIn, referrals or content. You need to track who you talked to, follow up consistently and see your pipeline clearly. You want a predictable monthly bill at $16\/seat with every feature included. You don’t need AI agents or data enrichment, because your problem is execution, not optimization.<\/p>\n\n\n\n Pick Attio if:<\/strong> You’re a funded startup, mid-market team or business with a complex data model that doesn’t fit a standard deal-stage CRM. You’re optimizing an existing sales engine that already generates more demand than your team can handle. You need AI agents to qualify leads, custom objects to model partnerships and investors and the budget to absorb $86\/seat plus credit overflow.<\/p>\n\n\n\n Pick something else if:<\/strong> You need an enterprise CRM with 50+ reps and complex multi-region permissions. Salesforce or HubSpot will serve you better than either Fluid CRM or Attio.<\/p>\n\n\n\n Yes. Export your contacts, companies and deals from Attio as CSV, then import to Fluid CRM. Most teams finish the migration in under 30 minutes.<\/p> <\/div> Fluid CRM costs $80\/month for 5 seats. Attio Plus costs $180\/month. Attio Pro (the tier with custom objects and Call Intelligence) costs $430\/month base and $515-$580\/month for teams using the AI and enrichment features that consume credits.<\/p> <\/div> No. No AI email writer, no AI deal scoring, no AI agents or auto-summaries. Attio has these on Plus and Pro tiers but they consume workspace credits. Most small businesses get marginal value from AI inside their CRM because their problem is execution, not optimization.<\/p> <\/div> No. Fluid CRM has fixed objects: deals, contacts, companies, pipelines, notes and activities by design. If you need to model partnerships, investor pipelines or multi-product deal flows that don’t fit a standard pipeline, Attio is the right call. If you just need to track sales deals, Fluid CRM is faster.<\/p> <\/div> Attio meters AI features, workflow runs and data enrichment through workspace credits. Plus gets 1,500 credits per month, Pro gets 10,000. When credits run out, add-on packs start at $85\/month for 5,000 credits. Fluid CRM has no credit system. Whatever you sign up for is what you pay every month.<\/p> <\/div> <\/div>\n\n\n\n If your CRM should help you execute sales, not optimize a complex data model, Fluid CRM keeps it simple. Visual pipeline, 8 in-app automations, full API, every feature included at $16\/seat\/month. No credits, no overflow, no add-ons. Start your 7-day free trial, no credit card required<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<\/span>Is Fluid CRM or Attio Right for You?<\/span><\/h2>\n\n\n\n
Your situation<\/th> Pick<\/th><\/tr><\/thead> Founder, small B2B team or agency that needs to execute sales fast<\/td> Fluid CRM<\/td><\/tr> Funded startup optimizing a high-volume sales engine with AI agents and custom data models<\/td> Attio<\/td><\/tr> 50+ reps with complex enterprise automations<\/td> Neither, look at Salesforce<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/span>Fluid CRM vs Attio Comparison<\/span><\/h2>\n\n\n\n
<\/th> Fluid CRM<\/th> Attio<\/th><\/tr><\/thead> Starting price<\/td> $16\/seat\/month<\/td> $36\/seat\/month (Plus, monthly)<\/td><\/tr> Real price for full-feature tier<\/td>
$16\/seat\/month, every feature included<\/td>$86\/seat\/month (Pro) plus credit overflow<\/td><\/tr> Free tier<\/td> 7-day trial, no credit card required<\/td> Free plan up to 3 seats, gated features<\/td><\/tr> Setup time<\/td> Under 5 minutes<\/td> Hours to days (database setup required)<\/td><\/tr> Best for<\/td> Founders, small B2B teams, agencies<\/td> Funded startups optimizing existing demand<\/td><\/tr> Plans<\/td> 2 (monthly or annual, both feature-complete)<\/td> 4 tiers with credit-metered features on top<\/td><\/tr> Predictable monthly bill<\/td> Yes, always<\/td> No, credits can overflow into add-on packs<\/td><\/tr> Funding<\/td> Bootstrapped<\/td> $33M raised<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/span>Fluid CRM vs Attio Price Comparison<\/span><\/h2>\n\n\n\n
Plan<\/th> Per seat monthly<\/th> 5-seat team monthly<\/th> Credit overflow risk<\/th><\/tr><\/thead> Fluid CRM<\/td> $<\/strong>16<\/td> $80<\/td> None<\/td><\/tr> Attio Free<\/td> $0<\/td> $0 (up to 3 seats)<\/td> 250 workspace credits\/mo<\/td><\/tr> Attio Plus<\/td> $36<\/td> $180<\/td> 1,500 workspace credits\/mo<\/td><\/tr> Attio Pro<\/td> $86<\/td> $430<\/td> 10,000 workspace credits\/mo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/span>What you actually pay on Attio Pro<\/span><\/h3>\n\n\n\n
<\/span>Where Attio Wins<\/span><\/h2>\n\n\n\n
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<\/span>Where Fluid CRM Wins<\/span><\/h2>\n\n\n\n
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<\/span>Who Should Pick Fluid CRM and Who Should Pick Attio<\/span><\/h2>\n\n\n\n
<\/span>Fluid CRM vs Attio FAQs<\/span><\/h2>\n\n\n\n
<\/span>Ready for Predictable Sales Tracking?<\/span><\/h2>\n\n\n\n