{"id":1168,"date":"2026-09-30T22:37:57","date_gmt":"2026-09-30T19:37:57","guid":{"rendered":"https:\/\/fluidcrm.io\/blog\/?page_id=1168"},"modified":"2026-10-04T20:22:40","modified_gmt":"2026-10-04T17:22:40","slug":"about-fluid-crm","status":"publish","type":"post","link":"https:\/\/fluidcrm.io\/blog\/about-fluid-crm\/","title":{"rendered":"About Fluid CRM"},"content":{"rendered":"\n

Fluid CRM is a calm sales CRM for B2B teams of 1 to 10 that keeps deals and follow-ups moving without messy spreadsheets or CRM bloat.<\/strong> It has one plan and every feature is included. It’s built in Helsinki by a founder who got tired of watching lead his clients paid for die in silence.<\/p>\n\n\n\n

Most CRMs blame the salesperson , because they assume you are undisciplined and they sell you reminders. We think the tool is the problem. If a CRM is unpleasant to open , it doesn’t get opened, and deals die on the days it stays closed. That’s why Fluid is built to be calm enough that a team actually opens it every morning, and open enough that AI agents like Claude or ChatGPT can keep the pipeline moving on the days nobody does.<\/p>\n\n\n\n

<\/span>What Fluid CRM does<\/span><\/h2>\n\n\n\n

<\/span>Pipelines and deals<\/span><\/h3>\n\n\n\n

Unlimited pipelines and unlimited contacts, with drag-and-drop stages and revenue forecasting built in. You see what is worth money this month without building a report, which is the reason most pipelines stop being updated.<\/p>\n\n\n\n

<\/span>Follow-up reminders and the daily digest<\/span><\/h3>\n\n\n\n

Set a reminder on any deal and Fluid CRM emails you a digest every morning at 9:00 or at any time of your choosing in your own timezone. The digest is a big part of the product. It means the follow-up happens even on the days you never open the app.<\/p>\n\n\n\n

<\/span>Contacts, lead capture and email<\/span><\/h3>\n\n\n\n

Lead capture forms drop new enquiries straight into a pipeline stage, and BCC email sync files your sent mail against the right deal. Nothing has to be copied across by hand, so the record stays true.<\/p>\n\n\n\n

<\/span>Automations and integrations<\/span><\/h3>\n\n\n\n

Eight in-app automations, a full REST API<\/a> and 16 webhooks, plus one-click import and export. Your data is yours and it leaves as easily as it arrived.<\/p>\n\n\n\n

<\/span>The MCP server<\/span><\/h3>\n\n\n\n

Fluid CRM ships a hosted MCP server, so Claude, ChatGPT or any MCP-capable AI assistant can read and update your pipeline in plain language. Ask what needs chasing today and get the answer without opening a tab. It went live on 21 September 2026 and it’s included at no extra cost. See how it works on the AI CRM for teams who work in Claude and ChatGPT<\/a> page.<\/p>\n\n\n\n

<\/span>Free sales tools<\/span><\/h3>\n\n\n\n

Alongside the CRM we publish a set of free sales calculators and templates<\/a>, including a sales velocity calculator, a CRM spreadsheet template and a cold email template library. No account needed for any of them.<\/p>\n\n\n\n

\"Fluid<\/figure>\n\n\n\n

<\/span>What makes Fluid CRM different<\/span><\/h2>\n\n\n\n

<\/span>One plan, no upgrade ladder<\/span><\/h3>\n\n\n\n

Every feature is on the only plan. That is the whole pricing argument, because the cheap headline price elsewhere is rarely the price you end up paying. OnePageCRM starts at \u20ac8.95 per user per month and rises to \u20ac39 monthly the moment you want more than one pipeline. Capsule starts at $18 and becomes $36 the moment you want an automation. Close starts at $9 for one person and becomes $49 the moment there are two of you. Fluid CRM has one number and no second row of the table. <\/p>\n\n\n\n

<\/span>Month-to-month, no annual lock<\/span><\/h3>\n\n\n\n

You can pay monthly and cancel whenever you like, and the annual plan is a discount rather than a requirement. Several CRMs advertise the annual price as the headline and quietly charge 25 to 40 percent more if you want to stay flexible.<\/p>\n\n\n\n

<\/span>AI access on the cheapest plan we sell<\/span><\/h3>\n\n\n\n

MCP support is included at the entry price with nothing gated behind a higher tier or a beta waitlist. Less Annoying CRM has no MCP server at all, and Capsule keeps its version in a private beta you have to request. Ours is on, for everyone, today.<\/p>\n\n\n\n

<\/span>Your data stays in the EU<\/span><\/h3>\n\n\n\n

Fluid CRM runs on AWS in Stockholm, with EU data residency, a published Data Processing Agreement<\/a> and a published sub-processor list. For a European team selling to European buyers that removes a procurement conversation before it starts.<\/p>\n\n\n\n

<\/span>Named customers, not logo soup<\/span><\/h3>\n\n\n\n

Fluid CRM is used by teams including Cold Emailers, Menestyv\u00e4 Myynti, Knight Theory, Abacus Partners and DWC, alongside freelancers, consultants and small agencies across the world in all continents. Every testimonial on our site is a named person at a named company, because an unattributed quote proves nothing.<\/p>\n\n\n\n

<\/span>The founder answers the support email<\/span><\/h3>\n\n\n\n

There is no ticket queue and no offshore first line. You email Fluid CRM and Omar replies. Customers keep writing about it in reviews, which is not something a support department gets said about it.<\/p>\n\n\n\n

We also publish honest head-to-head comparisons rather than leaving you to guess, including Fluid CRM vs Pipedrive<\/a>, vs HubSpot<\/a>, vs Attio<\/a> and vs Close<\/a>. Where a competitor is the better fit, those pages say so.<\/p>\n\n\n\n

<\/span>Who uses Fluid CRM<\/span><\/h2>\n\n\n\n