{"id":3236,"date":"2026-10-31T11:04:05","date_gmt":"2026-10-31T08:04:05","guid":{"rendered":"https:\/\/fluidcrm.io\/blog\/?p=3236"},"modified":"2026-11-01T11:00:18","modified_gmt":"2026-11-01T08:00:18","slug":"crm-for-nonprofits","status":"publish","type":"post","link":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/","title":{"rendered":"8 Best CRMs for Nonprofits, by Budget and Job"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A CRM for nonprofits has to hold two things that behave differently: gifts already made and asks still open. Every donor tool records the first one well. They differ on the second, which is why the table below has a column for it, with <a href=\"https:\/\/fluidcrm.io\" target=\"_blank\" rel=\"noopener\">Fluid CRM<\/a> included for one narrow job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The best CRM for nonprofits depends on the job. Little Green Light suits tight budgets, Bloomerang suits donor retention, Givebutter suits free online fundraising and Fluid CRM, at $16 per seat per month, tracks major donors, grants and sponsors beside a donor database.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Nonprofit_CRM_Does_With_Gifts_and_Open_Asks\"><\/span>What a Nonprofit CRM Does With Gifts and Open Asks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nonprofit CRM is software that keeps your supporters, their gifts and your next step with each of them in one place. Many fundraisers read the letters as constituent relationship management, since a supporter can be a donor, a volunteer, a member and a board contact all at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take two examples from the same week. A $300 check arrives, so it needs a gift record, a thank-you and an acknowledgment, because <a href=\"https:\/\/www.irs.gov\/charities-non-profits\/charitable-organizations\/charitable-contributions-written-acknowledgments\" target=\"_blank\" rel=\"noopener\">the IRS says a donor needs a written acknowledgment<\/a> to deduct a gift of $250 or more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A $25,000 proposal to a family foundation has none of that yet. There is no gift to record, only a person to call and a date to call them by. Plenty of small teams keep those asks in a spreadsheet on one person&#8217;s laptop, and that is the moment a <a href=\"https:\/\/fluidcrm.io\/simple-crm\" target=\"_blank\" rel=\"noopener\">simple CRM<\/a> starts to pay for itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_a_nonprofit_CRM_should_have\"><\/span>Features a nonprofit CRM should have<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gift tracking, including pledges, recurring gifts and offline checks<\/li>\n\n\n\n<li>Online giving forms that feed the donor record without retyping<\/li>\n\n\n\n<li>Acknowledgment letters and year-end statements<\/li>\n\n\n\n<li>Donor history that any staff member can read before a call<\/li>\n\n\n\n<li>Reports on what was raised, by whom and from which campaign<\/li>\n\n\n\n<li>A way to track open asks, with a next step and a date on each one<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most tools below cover the first five. The last one is where they split, and it decides whether one tool is enough for your team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_25000_Ask_Dies_While_Nobody_Is_Looking\"><\/span>Why a $25,000 Ask Dies While Nobody Is Looking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Take a $25,000 ask to a family foundation as a worked example. A board member makes an introduction in March, you have coffee in April, you send a one-page idea in May, the trustee asks for numbers in June and the proposal goes in by July. That is five months and at least five touches for one gift, which might be a big share of your year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now look at what happens in the quiet weeks. A spreadsheet never reminds you, so the ask only moves on the days someone remembers to open the file. A gala, a grant report and a staff member out sick can take up a month without anyone deciding to drop the trustee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My background is outbound, not fundraising. At Fenixtal, my old agency, we built 12M\u20ac+ of pipeline for 50+ clients, and it taught me that a good lead dies when nobody tracks it, whatever it cost to get. A name passed from a board member to a development director is that kind of lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which foundation deadlines fall this quarter, and who is working each one? If that takes a file and a phone call to answer, the asks aren&#8217;t in any system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What keeps an ask alive is plain. It needs a <a href=\"https:\/\/fluidcrm.io\/blog\/sales-pipeline-management\/\" target=\"_blank\" rel=\"noopener\">dated next step<\/a>, a morning email listing what is due and a record that gets updated right after the meeting. In Fluid CRM, Claude or ChatGPT can update that record through the MCP connector, so a note dictated in the parking lot still lands on the right card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same habit carries on after the gift. Our guide on how to <a href=\"https:\/\/fluidcrm.io\/blog\/keep-in-touch-with-clients\/\" target=\"_blank\" rel=\"noopener\">keep in touch with clients<\/a> was written for service firms, and its check-in rhythm works for stewarding a donor. For board introductions, the wording in <a href=\"https:\/\/fluidcrm.io\/blog\/how-to-ask-for-referrals\/\" target=\"_blank\" rel=\"noopener\">how to ask for referrals<\/a> adapts well too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_8_Best_CRMs_for_Nonprofits_Compared\"><\/span>The 8 Best CRMs for Nonprofits, Compared<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Little Green Light, Bloomerang, Neon CRM, Givebutter, Keela, Salesforce, HubSpot and Fluid CRM all made this list, and the price model matters more than the headline number. A tool priced on records costs more as your list grows, one priced on revenue costs more as you raise more and one priced on seats costs more as you hire.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Best for<\/th><th>How it tracks open asks<\/th><th>Starting price<\/th><th>What sets the price<\/th><\/tr><\/thead><tbody><tr><td>Little Green Light<\/td><td>Tight budgets<\/td><td>Series of tasks<\/td><td>$45 a month<\/td><td>Records<\/td><\/tr><tr><td>Bloomerang<\/td><td>Donor retention<\/td><td>Moves management workflows<\/td><td>$125 a month<\/td><td>Records<\/td><\/tr><tr><td>Neon CRM<\/td><td>Events and memberships<\/td><td>Grant management<\/td><td>$99 a month<\/td><td>Revenue<\/td><\/tr><tr><td>Givebutter<\/td><td>Free online fundraising<\/td><td>Tasks on the Plus plan<\/td><td>Free, Plus from $29 a month<\/td><td>Contacts on Plus<\/td><\/tr><tr><td>Keela<\/td><td>Donor tools and email in one plan<\/td><td>Pipelines add-on<\/td><td>$164 a month<\/td><td>Contacts<\/td><\/tr><tr><td>Salesforce Nonprofit Cloud<\/td><td>Teams with an admin<\/td><td>Full sales tools<\/td><td>10 licenses at no cost<\/td><td>Seats<\/td><\/tr><tr><td>HubSpot<\/td><td>Marketing-led teams<\/td><td>Deal stages<\/td><td>Free up to 2 users<\/td><td>Seats<\/td><\/tr><tr><td>Fluid CRM<\/td><td>Major donors, grants, sponsors<\/td><td>Pipelines with reminders<\/td><td>$16 per seat per month<\/td><td>Seats<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Little_Green_Light\"><\/span>1. Little Green Light<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.littlegreenlight.com\" target=\"_blank\" rel=\"nofollow noopener\">Little Green Light<\/a> is the one to pick if you want real donor records at the lowest published price. It costs $45 a month up to 2,500 records, $60 up to 5,000 and $75 up to 10,000, with unlimited users and a 30-day trial that needs no card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get gift records, thank-you letters and online donations that sync to the donor. Major gifts run as a series of tasks for each prospect, which suits a team with a few asks and one person working them. A team juggling many asks at once will want a view of every ask by stage, and a task list is a harder place to see that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Bloomerang\"><\/span>2. Bloomerang<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bloomerang.com\" target=\"_blank\" rel=\"nofollow noopener\">Bloomerang<\/a> fits a team whose main worry is donors giving once and never again. Its Engagement Meter scores how involved each supporter is, so staff can see who needs attention before the next appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For asks, it offers moves management workflows and one assigned relationship manager per top prospect. The CRM starts at $125 a month and Fundraising starts at $40 a month, sold only in a bundle with the CRM, both billed annually with unlimited users. Your final number comes from a custom quote based on records, so a tight budget should get that quote before committing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Neon_CRM\"><\/span>3. Neon CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neonone.com\" target=\"_blank\" rel=\"nofollow noopener\">Neon CRM<\/a> makes sense if events and memberships pay a real share of your bills. It starts at $99 a month and prices on your revenue instead of your record count, so a big list of small donors doesn&#8217;t push the bill up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporter profiles hold gifts and interactions, and grant management is built in. Events, memberships and volunteer tools are optional modules that add to the price, so count the ones you need before comparing it with anything else here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Givebutter\"><\/span>4. Givebutter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/givebutter.com\" target=\"_blank\" rel=\"nofollow noopener\">Givebutter<\/a> is the pick for a new or volunteer-run group that wants campaigns running this week with no software bill. The core tools and a CRM with unlimited contacts are free, paid for by optional tips from donors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turn tips off and a 3% platform fee applies, plus card processing of 2.9% + 30 cents. Plus starts at $29 a month and adds workflows, task management and reporting, which is where tracking an open ask begins. It is built around campaigns first, so a long foundation ask gets less attention inside it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Keela\"><\/span>5. Keela<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.keela.co\" target=\"_blank\" rel=\"nofollow noopener\">Keela<\/a> suits a team that wants donors, volunteers and email marketing in one plan with no separate email tool. It costs $164 a month billed annually for up to 1,000 contacts, which is the highest starting price of the donor tools here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pipelines is an add-on you arrange through sales, alongside texting and wealth screening.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Salesforce_Nonprofit_Cloud\"><\/span>6. Salesforce Nonprofit Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/nonprofit\/\" target=\"_blank\" rel=\"nofollow noopener\">Salesforce<\/a> is right for a larger organization with someone who can run it. Through its Power of Us program, an eligible nonprofit gets 10 Nonprofit Cloud Core licenses at no cost and discounts on extras. Sales and Service Core lists at $70 per user per month, billed annually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My view is that the free licenses tempt small teams into the wrong tool. If nobody on staff can administer Salesforce, the money you saved goes to a consultant or the system sits half built. Under ten staff, I would skip it unless a volunteer admin has committed for years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_HubSpot\"><\/span>7. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"nofollow noopener\">HubSpot<\/a> works if your nonprofit already runs on its marketing tools and wants sponsors tracked in the same place. The free plan covers up to 2 users. Starter is $20 per seat per month, and the nonprofit discount doesn&#8217;t touch it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 40% discount applies to new Professional and Enterprise products for eligible nonprofits that are new HubSpot customers on an annual contract. Sales Hub Professional lists at $90 per seat per month billed annually or $100 billed monthly, with required one-time onboarding of $1,500. Deal stages handle open asks well, but it wasn&#8217;t built to hold gift records or acknowledgment letters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Fluid_CRM\"><\/span>8. Fluid CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fluidcrm.io\/\" target=\"_blank\" rel=\"noopener\">Fluid CRM<\/a> is the pick if gift records already live in a donor tool and your open asks aren&#8217;t in any system. We built it as a pipeline a small team can update in seconds, and it does nothing else for donors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best for:<\/strong> a small team working major donors, grants and sponsors by hand, beside a donor database<\/li>\n\n\n\n<li><strong>Not for:<\/strong> gift records or receipts, which stay in your donor tool<\/li>\n\n\n\n<li><strong>Cost for 5 seats:<\/strong> $16 per seat per month or $144 per seat per year, so $80 a month or $720 a year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A foundation ask with a program officer and a trustee gets one named contact on the card, and the other person goes in the notes. There is a 7-day free trial, no credit card required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of our customers quoted here is a nonprofit, so read them for the kind of work rather than the sector. Doland White, founder of DWC and an executive coach, tracks people who aren&#8217;t simple sales prospects, including podcast guests. His summary was short: <em>&#8220;Fluid ended the wasted effort.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A verified customer who admits to not being well organized with lists put it more modestly: <em>&#8220;Not complicated to understand or use&#8230; Beats using an Excel spreadsheet.&#8221;<\/em> That is roughly the person who ends up holding a major donor list at a small nonprofit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your nonprofit sells paid services and works more like a sales team, our list of the <a href=\"https:\/\/fluidcrm.io\/blog\/best-crm-for-small-business\/\" target=\"_blank\" rel=\"noopener\">best CRMs for small business<\/a> is a better place to start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Major_Donor_Grant_and_Sponsor_Stages_You_Can_Copy\"><\/span>Major Donor, Grant and Sponsor Stages You Can Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Major donor, grant and sponsor stages work in any tool with a stage view. Keep each <a href=\"https:\/\/fluidcrm.io\/blog\/sales-pipeline\/\" target=\"_blank\" rel=\"noopener\">pipeline<\/a> to five stages, since a stage nobody can define is one nobody will move a card out of.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Stage<\/th><th>Major donors<\/th><th>Grants<\/th><th>Sponsors<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Identified<\/td><td>Researching<\/td><td>Prospect list<\/td><\/tr><tr><td>2<\/td><td>Introduced<\/td><td>Letter of inquiry<\/td><td>First conversation<\/td><\/tr><tr><td>3<\/td><td>Cultivating<\/td><td>Invited to apply<\/td><td>Package sent<\/td><\/tr><tr><td>4<\/td><td>Ask made<\/td><td>Application in<\/td><td>Verbal yes<\/td><\/tr><tr><td>5<\/td><td>Decision pending<\/td><td>Decision pending<\/td><td>Agreement out<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Grants get their own pipeline because the funder sets the calendar. Sponsors get their own because the deal is a trade, with a logo or a table in return for money, and the asks repeat every event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how that maps in Fluid CRM, which gives you unlimited pipelines on the one plan. The first snag is the vocabulary, since every card is called a deal. It reads oddly in a development office, so treat deal as &#8220;the ask&#8221;.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"778\" src=\"https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines.jpg\" alt=\"Fluid CRM pipeline switcher open with Sales, Inbound, Partnerships, Onboarding, Renewals and other pipelines\" class=\"wp-image-2990\" srcset=\"https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines.jpg 1600w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines-300x146.jpg 300w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines-1024x498.jpg 1024w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines-768x373.jpg 768w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-multiple-pipelines-1536x747.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value<\/strong> is the amount you are asking for, so the forecast report and its 3-month projection show money you might raise by stage<\/li>\n\n\n\n<li><strong>Close date<\/strong> is the date you expect a decision<\/li>\n\n\n\n<li><strong>A custom date field<\/strong> holds the grant deadline, and a text field holds the program area<\/li>\n\n\n\n<li><strong>The reminder<\/strong> on each card is the next step, and it lands in the morning email on the day it is due<\/li>\n\n\n\n<li><strong>A lead capture form<\/strong> on your sponsorship page creates a new card when a company inquires<\/li>\n\n\n\n<li><strong>BCC email logging<\/strong> keeps the thread on a contact who is already in the system<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lost reasons need one small edit. The prompt below shows the default sales wording, and the workspace owner can rename each reason, so &#8220;Chose a competitor&#8221; becomes &#8220;Funded another cause&#8221; and &#8220;Price or budget&#8221; becomes &#8220;Giving budget spent&#8221;.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"778\" src=\"https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons.jpg\" alt=\"Fluid CRM Why was this deal lost prompt with Price or budget, Chose a competitor, Went silent and other reasons\" class=\"wp-image-2987\" srcset=\"https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons.jpg 1600w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons-300x146.jpg 300w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons-1024x498.jpg 1024w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons-768x373.jpg 768w, https:\/\/fluidcrm.io\/blog\/wp-content\/uploads\/2026\/10\/fluid-crm-lost-deal-reasons-1536x747.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Run_a_Donor_Database_and_a_Pipeline_Side_by_Side\"><\/span>How To Run a Donor Database and a Pipeline Side by Side<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two tools only work if each record has one home. Gifts, acknowledgments and giving history belong in the donor tool, and open asks belong in the pipeline. Nobody should have to check both to find a number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Five rules keep the two apart:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>New prospect:<\/strong> add a card when someone commits to working the ask, not for every name on the list.<\/li>\n\n\n\n<li><strong>After each meeting:<\/strong> update the card and set the next reminder before you leave the parking lot.<\/li>\n\n\n\n<li><strong>Gift arrives:<\/strong> log it in the donor tool first, then mark the card won.<\/li>\n\n\n\n<li><strong>A clear no:<\/strong> mark it lost with a reason, so next year&#8217;s list starts with facts.<\/li>\n\n\n\n<li><strong>Not this year:<\/strong> mark it lost with &#8220;Not a priority right now&#8221; and set a reminder for next spring, since closing a deal keeps its reminders.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The grant rule is similar. Mark the grant won when the letter comes, then set the reminder for the date the report is due. A won deal can still hold a reminder, and the morning email shows it with a small tag so nobody mistakes it for a live ask.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fluid CRM has a REST API and 16 webhooks, so a team with someone technical can send won deals to another system. Most small teams never need that, because a major gift is rare enough to enter twice by hand. Moving an existing list over is a CSV import of up to 10,000 rows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skip the second tool if you have only a handful of open asks at a time, or if your team already tracks them well where gifts are recorded. Adding software to a process nobody follows just gives you two places to ignore. Our guide on <a href=\"https:\/\/fluidcrm.io\/blog\/how-to-choose-a-crm\/\" target=\"_blank\" rel=\"noopener\">how to choose a CRM<\/a> covers that decision with more questions to ask.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nonprofit_CRM_FAQ\"><\/span>Nonprofit CRM FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1793399600673\"><strong class=\"schema-faq-question\">What is the best CRM for a small nonprofit?<\/strong> <p class=\"schema-faq-answer\">Little Green Light is the strongest pick on a tight budget, at $45 a month up to 2,500 records. Bloomerang fits teams focused on donor retention, and Givebutter fits groups that want free online fundraising. Add a pipeline such as Fluid CRM only when major donor, grant or sponsor asks need more tracking than your donor tool gives you.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793399600674\"><strong class=\"schema-faq-question\">Is a free nonprofit CRM good enough?<\/strong> <p class=\"schema-faq-answer\">A free nonprofit CRM can be enough for a young group. Givebutter&#8217;s free CRM has unlimited contacts and runs on optional donor tips, while HubSpot&#8217;s free plan stops at 2 users. Salesforce gives 10 licenses at no cost, though you still need someone able to administer it, and that is usually the real cost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793399600675\"><strong class=\"schema-faq-question\">Does Salesforce give nonprofits free licenses?<\/strong> <p class=\"schema-faq-answer\">Yes. Through the Power of Us program, an eligible nonprofit receives 10 Nonprofit Cloud Core licenses at no cost, and extra licenses are discounted. Setup and administration are separate from the license.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793399600676\"><strong class=\"schema-faq-question\">Does HubSpot have a nonprofit discount?<\/strong> <p class=\"schema-faq-answer\">Yes. Eligible nonprofits get 40% off new Professional and Enterprise products on an annual contract. Starter is excluded, and the customer must be new to HubSpot.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793399600677\"><strong class=\"schema-faq-question\">Can you use a sales CRM to manage donors?<\/strong> <p class=\"schema-faq-answer\">For open asks, yes, because a major gift moves through stages like any long sale. For gift records, receipts and giving history, no. A sales CRM such as Fluid CRM works beside a donor database, not in place of one.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Nonprofit_CRM_To_Start_With_Gift_Records_or_Asks\"><\/span>Which Nonprofit CRM To Start With: Gift Records or Asks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Look at which problem costs you more this month. If gifts are still tracked by hand or acknowledgments go out late, that is donor tool work, and we didn&#8217;t build Fluid CRM to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If gifts are handled and your biggest asks still sit in a spreadsheet, a <a href=\"https:\/\/fluidcrm.io\/simple-crm\" target=\"_blank\" rel=\"noopener\">simple CRM<\/a> is the next purchase. Fluid CRM gives each ask a stage, a date and a reminder, and your team sees what is due every morning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fluidcrm.io\/auth?mode=signup\" target=\"_blank\" rel=\"noopener\">Start your 7-day free trial here<\/a>, no credit card required.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>A CRM for nonprofits has to hold two things that behave differently: gifts already made and asks still open. Every donor tool records the first one well. They differ on the second, which is why the table below has a column for it, with Fluid CRM included for one narrow job. The best CRM for &#8230; <a title=\"8 Best CRMs for Nonprofits, by Budget and Job\" class=\"read-more\" href=\"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/\" aria-label=\"Read more about 8 Best CRMs for Nonprofits, by Budget and Job\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crms-by-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Best CRMs for Nonprofits, by Budget and Job<\/title>\n<meta name=\"description\" content=\"Compare 8 CRMs for nonprofits by cost and how they track open asks, 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He also runs Fenixtal, a B2B outbound agency that has booked over 1,000 meetings and generated 12M\u20ac+ in pipeline for 50+ clients across 3 years of cold email and LinkedIn outreach. He writes about sales pipelines, CRM selection and outbound for founders and small teams.","sameAs":["https:\/\/fluidcrm.io","https:\/\/www.linkedin.com\/in\/omarabdalla99\/"],"url":"https:\/\/fluidcrm.io\/blog\/author\/omarfenixtal-com\/"},{"@type":"Question","@id":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600673","position":1,"url":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600673","name":"What is the best CRM for a small nonprofit?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Little Green Light is the strongest pick on a tight budget, at $45 a month up to 2,500 records. Bloomerang fits teams focused on donor retention, and Givebutter fits groups that want free online fundraising. Add a pipeline such as Fluid CRM only when major donor, grant or sponsor asks need more tracking than your donor tool gives you.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600674","position":2,"url":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600674","name":"Is a free nonprofit CRM good enough?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A free nonprofit CRM can be enough for a young group. Givebutter's free CRM has unlimited contacts and runs on optional donor tips, while HubSpot's free plan stops at 2 users. Salesforce gives 10 licenses at no cost, though you still need someone able to administer it, and that is usually the real cost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600675","position":3,"url":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600675","name":"Does Salesforce give nonprofits free licenses?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Through the Power of Us program, an eligible nonprofit receives 10 Nonprofit Cloud Core licenses at no cost, and extra licenses are discounted. Setup and administration are separate from the license.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600676","position":4,"url":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600676","name":"Does HubSpot have a nonprofit discount?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Eligible nonprofits get 40% off new Professional and Enterprise products on an annual contract. Starter is excluded, and the customer must be new to HubSpot.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600677","position":5,"url":"https:\/\/fluidcrm.io\/blog\/crm-for-nonprofits\/#faq-question-1793399600677","name":"Can you use a sales CRM to manage donors?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For open asks, yes, because a major gift moves through stages like any long sale. For gift records, receipts and giving history, no. A sales CRM such as Fluid CRM works beside a donor database, not in place of one.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/posts\/3236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/comments?post=3236"}],"version-history":[{"count":4,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/posts\/3236\/revisions"}],"predecessor-version":[{"id":3270,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/posts\/3236\/revisions\/3270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/media?parent=3236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/categories?post=3236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fluidcrm.io\/blog\/wp-json\/wp\/v2\/tags?post=3236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}