Terms of Service

Last updated: September 17, 2026

These Terms of Service ("Terms") govern your use of Fluid CRM. By creating an account or using the service, you agree to these Terms.

The Service

Fluid CRM is a customer relationship management (CRM) tool for small B2B teams. We provide deal pipelines, contact management, reminders, and related features described on fluidcrm.io.

We may update, add, or remove features at any time. We'll notify you of significant changes that affect how you use the service.

Your Account

You're responsible for:

• Providing accurate registration information
• Keeping your password secure
• All activity that happens under your account
• Notifying us immediately if you suspect unauthorized access

We may suspend or terminate accounts that violate these Terms (see Acceptable Use below).

Acceptable Use

Fluid CRM is built for CRM activities. You agree to use the service only for managing customer relationships, deals, contacts, and related business operations.

You may NOT use Fluid CRM to:

• Store, host, or distribute content unrelated to CRM operations (e.g. using Fluid CRM as a general database, file storage, or content management system)
• Upload illegal content, adult content, hate speech, or content that violates intellectual property rights
• Attempt to disrupt the service, reverse engineer it, or extract data through automated means beyond what our API explicitly allows
• Resell, sublicense, or repackage the service without written permission
• Use the service to send spam, conduct phishing, or violate anti-spam laws (CAN-SPAM, GDPR, CCPA)
• Impersonate others or misrepresent your affiliation with any entity
• Test, probe, or scan the service for vulnerabilities without prior written authorization
• Bypass any technical limitations, rate limits, or access controls

Fair Use of "Unlimited" Features

Fluid CRM includes unlimited contacts and deals on all paid plans. This is a real benefit, not marketing speak. However, "unlimited" means unlimited for normal CRM usage, not unlimited resource consumption for any purpose.

We reserve the right to:

• Contact you to discuss usage patterns if your account exceeds 50,000 contacts or 25,000 deals
• Request information about your use case for accounts with unusually high storage, API call volume, or workspace activity
• Apply soft limits or rate limiting if we determine your usage is degrading service performance for other users
• Negotiate enterprise-tier pricing for accounts whose usage genuinely exceeds what standard pricing reasonably supports

We don't enforce these limits arbitrarily. We use them when usage suggests Fluid CRM is being used in ways outside its intended purpose (e.g. as a database for non-CRM data, scraped contact lists in the millions, automated content generation at scale).

If we contact you about usage, our first goal is to understand your needs and find a path forward. Termination is a last resort, used only when usage clearly violates these Terms or makes the service unsustainable.

Payment and Subscriptions

• Subscriptions are billed monthly or annually as selected at signup
• Prices are shown in EUR, USD or GBP depending on your location. VAT is added where applicable
• Payments are processed by Stripe
• 14-day money-back guarantee. If Fluid CRM isn't right for you, email hello@fluidcrm.io within 14 days of your first payment and we'll refund that payment in full. The guarantee applies once per customer and covers your first payment only, whether monthly or annual. Renewals and later payments are not covered.
• Outside the guarantee, refunds are at our discretion and handled case by case.
• AppSumo purchases follow AppSumo's own refund policy.
• This doesn't affect any statutory rights you have as a consumer.
• Failure to pay results in account suspension after a 14-day grace period
• Cancellations take effect at the end of the current billing cycle

AppSumo lifetime deal buyers: Your access is governed by the terms of your AppSumo purchase agreement in addition to these Terms. Lifetime access remains valid as long as Fluid CRM operates as a service, subject to fair use and acceptable use clauses above.

Your Data

You own the data you put into Fluid CRM. We don't claim ownership of your contacts, deals, notes, or any other content.

You grant us a limited license to store, process, and display your data only as needed to provide the service. We don't sell, mine, or analyze your data for purposes beyond running and improving Fluid CRM for you.

You can export your data at any time through the export features in the app. If you close your account, your data is deleted within 90 days unless legal obligations require longer retention.

Data Processing

Where you use Fluid CRM to process personal data of your own contacts, leads, or end users, and you act as a controller under applicable data protection law, our Data Processing Addendum (DPA) applies and forms part of these Terms. By creating an account or using the service, you agree to the DPA. The current DPA is available at fluidcrm.io/dpa. If you require a countersigned copy for your records, contact hello@fluidcrm.io.

Intellectual Property

The Fluid CRM software, design, branding, and documentation are owned by us. You may use the service as licensed under these Terms but may not copy, modify, distribute, or create derivative works.

Service Availability

We aim for high availability but don't guarantee uninterrupted service. Planned maintenance is communicated in advance when possible. Unplanned outages are addressed as quickly as we reasonably can.

If you experience extended service interruptions, contact hello@fluidcrm.io. We don't offer SLA credits on standard plans but treat downtime seriously.

Termination

You can terminate your account at any time through the in-app settings or by emailing hello@fluidcrm.io.

We can terminate your account if:

• You violate these Terms (including Acceptable Use)
• You fail to pay after the 14-day grace period
• Your usage exceeds what fair use can reasonably support and we can't reach an agreement
• Required by law
• We cease operating the service (with at least 60 days notice and data export support)

Upon termination, your right to use the service ends immediately. We'll delete your account data within 90 days unless you request earlier deletion or legal obligations require retention.

Limitation of Liability

To the maximum extent permitted by law, Fluid CRM is provided "as is" without warranties of any kind. We're not liable for indirect, incidental, consequential, or punitive damages, including lost profits, data, or business opportunities.

Our total liability for any claim related to the service is limited to the amount you paid us in the 12 months preceding the claim, or the equivalent of EUR 100, whichever is greater.

This limitation doesn't apply where prohibited by law (e.g. EU consumer protection laws).

Governing Law

These Terms are governed by Finnish law. Disputes are subject to the exclusive jurisdiction of Finnish courts, except where mandatory consumer protection laws give you the right to sue in your home jurisdiction.

Changes to These Terms

We may update these Terms occasionally. Material changes will be communicated by email at least 30 days before taking effect. Continued use after changes take effect constitutes acceptance.

Contact

Email: hello@fluidcrm.io

Fluid CRM is operated by Fenixtal, based in Finland.