Visual, lightweight CRM for small B2B teams

    Stop managing sales in messy spreadsheets

    The calm pipeline you actually want to open.

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    Fluid CRM pipeline view showing deals across stages

    Spreadsheets track rows. CRMs track records. Fluid tracks what happens next.

    Active Deals
    8
    Total active deals
    Reminders Overdue
    2
    Needs attention
    Pipeline Value
    €162,450
    Total deal value
    Pipeline by Stage
    Expected value of deals in each stage
    €36k€27k€18k€9k€0k
    Positive Reply
    Sales Call
    Proposal
    Negotiation

    Your pipeline at a glance

    Stop jumping between tabs to check your deals. See your pipeline value, active deals and what needs attention today. All on one screen.

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    Set Time
    12:00 AM
    12:30 AM
    01:00 AM
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    Add Reminder

    Never miss a follow-up

    Prospects get buried in tabs and forgotten. Fluid reminds you to keep your pipeline moving so you can close more deals.

    SALES CALL
    +
    $4,440 • 3
    Sarah Mitchell
    TechFlow Solutions
    €8,500
    Client name
    Company name
    +

    Start tracking in minutes

    Sign up, add your first deal, done. No setup wizards, training calls or onboarding sessions. The fastest CRM setup you'll ever do.

    Calm Sales Tracking

    Spreadsheets to Pipelines

    Pipelines to Closed Deals

    Used by teams at

    LeadRobust
    Hamels
    Cold Emailers
    Hammerglass Finland
    Robust
    JCM
    Next Interview
    Fenixtal
    Vuokratori

    Everything you need. Nothing you don't

    Today's agenda, the moment you log in

    • See your active deals and total pipeline value at a glance.
    • Get alerts for overdue follow-ups so nothing slips.
    • Build momentum with daily quotes and your streak counter.
    Fluid CRM dashboard showing active deals, reminders, pipeline value and pipeline by stage chart

    Fluid vs. Spreadsheets vs. Traditional CRMs

    Three ways to track sales. Only one stays usable over time.

    Spreadsheets
    Fluid
    Traditional CRMs
    Best for
    Day one founders
    Small B2B teams that need clarity
    50+ rep teams
    Setup time
    5 minutes
    5 minutes
    6 weeks of onboarding
    Organization
    Gets messy fast
    Clear visual pipeline
    Workflows you don't need
    Follow ups
    Falls through cracks
    See what's next at a glance
    Buried 4 clicks deep
    Mental load
    You don't trust it
    Calm, you trust it
    Feels like a second job
    Long-term
    Breaks at 30+ deals
    Stays clean as you grow
    Overkill until 50+ reps

    Fluid has the structure of a CRM with the simplicity of a spreadsheet.

    Pricing

    Everything included in both plans. No upgrade traps.

    Monthly
    €16/ month

    Perfect for getting started

    • Unlimited deals & contacts
    • Unlimited pipelines
    • 8 in-app automations
    • Reminders & alerts
    • Keyboard shortcuts
    • API & webhooks
    • Easy import & export
    Start Free Trial

    No credit card required. Cancel anytime.

    Best Value
    Annual
    €144/ year

    €192/year

    3 months free

    • Unlimited deals & contacts
    • Unlimited pipelines
    • 8 in-app automations
    • Reminders & alerts
    • Keyboard shortcuts
    • API & webhooks
    • Easy import & export
    Start Free Trial

    No credit card required. Cancel anytime.

    WHY TEAMS SWITCH TO FLUID

    Austin Verner | Founder, Cold EmailersHanna-Maria Ojala | CEO, Menestyvä MyyntiDoland White | Founder, DWC

    “We're capturing 100% of our interested leads.”

    Before Fluid we were managing our pipeline in Google Sheets and it was getting cumbersome. The simplicity is what sold us. An easy deal view, reminders, and our interested leads from Smartlead auto-created via API. Our deal organization is 10x better. Follow-ups and onboarding are all managed in Fluid, which keeps us on top of every stage.

    Austin Verner | Founder, Cold Emailers

    Frequently asked questions

    Everything you need to know before getting started.

    Yes, for teams who need to track deals, contacts, activities and follow-ups. We're a full CRM in the ways that matter for small B2B teams. We're not a full CRM if you need email marketing automation, complex workflows or 200 custom fields. That's intentional.

    Ready for calm
    sales tracking?

    Get a crystal-clear visual pipeline and focus on closing deals instead of managing data.

    Start Free Trial

    No credit card required.