It’s common for B2B founders to pay $100/seat plus $1,500 onboarding for HubSpot they barely use. Most consultants juggle Google Sheets, sticky notes and a memory that leaks every Friday. Fluid CRM is running a lifetime deal on AppSumo right now, $59 to $177 one time. Here’s everything in the box and who should skip it.
Fluid CRM is running a lifetime deal on AppSumo: pay once, use forever. $59 for 1 seat, $118 for 8 seats or $177 for 25 seats. All features included on every tier. 60-day money-back guarantee.
See Fluid CRM in action in 3 minutes.
What You Get For $59, $118 Or $177
Three tiers, three sizes, same product. Pick the one that fits your team.
- $59 for 1 seat for solo founders, freelancers or consultants running your own pipeline
- $118 for 8 seats for small teams where you and up to 7 others share the CRM
- $177 for 25 seats for growing agencies or sales teams with up to 25 people
Every tier on Fluid CRM includes the same features. No upgrade traps, no premium tiers locked behind a higher price. You get:
- Unlimited deals and contacts
- Unlimited pipelines (separate pipelines for sales, onboarding, partnerships, whatever you need)
- 8 in-app automations that auto-set deal values, due dates and reminders
- 7 keyboard shortcuts (D for new deal, R for reminder, E to edit, W for website, S for social and a few more)
- Follow-up reminders that turn red when overdue
- API access and 9 webhook events
- CSV, XLS and XLSX import and export
- Custom fields on deals and contacts
- Dashboard
- Forecast
- Notepad
- Lead capture forms
- 9 premium themes
- Daily motivational quote
Pay once and use forever. No subscription, no surprise charge in 12 months. Your team grows into your seats, not into your bill. If 60 days from now the product isn’t right, AppSumo refunds you. No hoops.
→ Activate your lifetime deal on AppSumo
Why I’m Doing A Lifetime Deal
I built Fluid CRM after running my outbound agency Fenixtal for three years. We’ve booked over 1,000 meetings and generated 12M€+ in pipeline for 50+ B2B clients across industries.
Working with all those companies showed me one consistent pattern. Most small B2B teams either don’t track leads at all, or they use a system that doesn’t work for them. The Google Sheets pile up and the Salesforce subscription bills come in. Neither gets used.
I built Fluid for the people stuck between those two. Visual pipeline, fast keyboard shortcuts and reminders that turn red when overdue. Nothing fancy. Just the basics done well and that’s why it gets opened every day.
Running a lifetime deal on AppSumo funds the next six months of product development. Email sync, MCP for AI agents, deeper integrations and other potential improvements that our customers ask for. The lifetime deal includes every future feature. You pay once and you keep getting upgrades.
After the deal ends, Fluid returns to subscription pricing at 16€/seat/month or 144€/seat/year. Existing lifetime customers keep their deal forever.
Who This Deal Is For
Fluid CRM is built for small B2B operators who need clarity without bloat. If you fit any of these, the deal is for you:
- Solo founders running B2B sales and tired of forgetting who you promised what
- Consultants and coaches with ongoing client pipelines and proposals in flight
- Small B2B agencies (marketing, design, dev, outbound) tracking deals and onboarding side by side
- Small B2B sales teams of 1 to 10 people where everyone needs the same pipeline view
- Teams that outgrew Google Sheets but can’t justify HubSpot’s $100/seat plus $1,500 onboarding fee
Half the marketing agencies I ran outbound for at Fenixtal kept their pipeline in one shared spreadsheet. The columns drifted into chaos by month three. Notes lived in the heads of whoever made the call and nobody knew who owed what next. If that’s your week right now, this deal is for you.
Who Should NOT Buy This Lifetime Deal
Honest disqualifiers. If you need any of these today, wait or pick something else.
You need native Gmail or Outlook email sync today. Inbound email auto-appearing in contact timelines is the top item on the Fluid CRM roadmap, but they’re not live yet. The lifetime deal includes it the day it ships. If you can’t wait, stay on what you have. A workaround that works today is Pabbly Connect, Make, n8n or Zapier piping Gmail triggers into Fluid.
You need MCP for AI agents today. Same situation. MCP support is on the roadmap and the lifetime deal includes it when it ships. Today, you can hit the REST API or any of the 9 webhook events from your AI tool over HTTP. That covers most use cases, but if you specifically need MCP, wait.
You need full marketing automation. Email campaigns, drip sequences, behavior-triggered nurture flows. Fluid is a sales pipeline tool, not a marketing platform. If that’s your need, HubSpot Marketing Hub or ActiveCampaign fit better.
You need invoicing or billing inside the CRM. Fluid doesn’t issue invoices, accept payments or handle subscriptions. Stripe, Quickbooks or Xero pair well alongside it.
You’re running enterprise sales with 50+ reps. The 25-seat tier caps out at 25 users. If you need granular permissions across multiple departments, lead routing rules and forecasting across regions, you’re looking at Salesforce, not this deal.
You need support ticketing or helpdesk features. Fluid is sales, not support. Intercom, Help Scout or Freshdesk handle that side.
You need a project management tool. Fluid tracks deals through stages, not tasks across a Gantt chart. Asana, ClickUp or Notion cover that work better.
If none of those disqualify you and you’ve outgrown Google Sheets, you can scroll back up.
How Fluid CRM Compares To Spreadsheets And Traditional CRMs
Same pain on both ends of the price range. Spreadsheets crack at scale and traditional CRMs cost you hours in admin work. Fluid CRM sits between them.
| Category | Spreadsheets | Fluid CRM | Traditional CRMs |
| Best for | Day one founders | Small B2B teams that need clarity | 50+ rep teams |
| Setup time | Open and type | Open and start tracking | 6 weeks of onboarding |
| Organization | Gets messy fast | Clear visual pipeline | Workflows you don’t need |
| Follow-ups | Falls through cracks | See what’s next at a glance | Buried 4 clicks deep |
| Mental load | You don’t trust it | Calm, you trust it | Feels like a second job |
| Long-term | Breaks at 30+ deals | Stays clean as you grow | Overkill until 50+ reps |
Fluid CRM has the structure of a CRM with the simplicity of a spreadsheet.
What AppSumo Buyers Are Saying
Three real reviews from verified AppSumo buyers of Fluid CRM. Pulled verbatim, no marketing polish.
Viktor Otterskog runs B2B outbound out of Sweden. Builder background, uses lemlist for cadences. He switched to Fluid CRM after evaluating HubSpot and Airtable.
“I looked at HubSpot, Airtable and stuff like that. Glad I came across this one. I’ve been using it for outreach for a few days, and I totally dig the thinking of the founder. Reminders for action. Simplistic to ‘play the outbound game’. I really think this is going to work for me. It really has that speed, no bells and whistles, just does what it’s supposed to do.”
Kyler Thompson runs Knight Theory, a solo creative studio. She uses Fluid CRM’s embedded lead capture forms as a pre-qualifier on her site.
“I run a solo creative studio and have tried more CRMs than I care to admit… I love that FluidCRM is exactly what I needed, which is a clean, no-frills interface that does what I need and doesn’t annoy me with features that I don’t… I emailed in with a few questions during my trial, and Omar (the founder) responded personally and quickly. What I didn’t expect was that when he realized the platform didn’t have the features I was asking about, he’d actually ship the features I mentioned within hours.”
Nicolas Virtsonis runs a cleantech marketing and sales pipeline agency. He’s tried every CRM you can name.
“Most CRMs are a nightmare to use and maintain, not this one. Fluid removes all the clutter so that you can work much faster, see the big picture and focus on the work, not the software. I’ve tried […] Sugar, Zoho, PipeDrive, Salesforce, ActiveCampaign, Vtiger, and custom systems. They are all overly complex and simple entries take up your time. I find Fluid is perfect for my needs.”
→ See more reviews and activate your tier on AppSumo
How To Activate Your Lifetime Deal
Four steps. Total time, about five minutes.
- Click through to the Fluid CRM lifetime deal on AppSumo
- Pick the tier that fits your team ($59, $118 or $177)
- Purchase the licence and activate it through the page.
- Redeem the code at fluidcrm.io within 60 days
You have 60 days to test Fluid CRM. If it isn’t right for your workflow, AppSumo refunds you. No questions about why, no support call where someone tries to talk you out of it.
Codes must be redeemed within 60 days of purchase, so don’t sit on it past then.
Frequently Asked Questions
Unlimited deals and contacts, unlimited pipelines, 8 in-app automations, 7 keyboard shortcuts, follow-up reminders, API and webhooks, easy import and export, custom fields. Every feature on every tier. No upgrade traps.
Fluid CRM supports CSV, XLS and XLSX imports. Download the template, paste your data, upload. Most migrations under 200 deals take under 30 minutes. See our import guide here.
Both. Solo founders run their entire sales operation in Fluid CRM. Small B2B teams of 1 to 10 people use it with pipeline-level permissions, role-based access and assigned deals. The 8-seat and 25-seat lifetime tiers are built for teams.
You can export everything anytime. One-click exports for contacts and deals in CSV format. Your data is yours.
Conclusion
This is a limited-time deal. After the deal ends, subscription pricing forever. Inside 60 days, AppSumo refunds you if Fluid CRM isn’t the right fit, so the worst case is you lose 60 days of guessing what your pipeline actually looks like. If you need native Gmail sync or full marketing automation today, wait or pick something else. If you don’t, activate your tier on AppSumo and stop paying monthly for a tool you barely use.