Attio has 4 pricing plans. Free is $0 for up to 3 seats. Plus is $35 per user per month on annual billing or $44 monthly. Pro is $79 annual or $99 monthly. Enterprise is a custom quote, billed annually only.
Attio Pricing: Plans and Prices Compared
Attio sells 4 plans and publishes a per user per month price for all of them except Enterprise, which is a custom quote. Annual billing is labeled “Save 20%” on the pricing page, and the monthly rate is what you pay for the freedom to leave whenever you want.
| Plan | Annual (per user/mo) | Monthly | Seat cap | Headline limit |
|---|---|---|---|---|
| Free | $0 | $0 | 3 | 50,000 records |
| Plus | $35 | $44 | 10 | 250,000 records |
| Pro | $79 | $99 | Unlimited | 1,000,000 records |
| Enterprise | Custom | Annual only | Unlimited | Custom |
The seat caps matter more than they look on a table. Free stops at 3 people and Plus stops at 10, so half the lineup has a ceiling written into it.
What the Attio Free Plan Caps You At
Attio’s Free plan is real software rather than a countdown timer, and it is how you evaluate the product before paying anything. For a very small team it can run a long time before something breaks.
Free gives you:
- 3 seats
- 50,000 records
- 3 objects
- 3 reports
- 200 email sends per month
- 1 mailbox synced per user
- 100 seat credits per user per month
- 250 workspace credits
- No permissions and no teams
The record limit is not what pushes people off Free. 50,000 records is plenty for a small operation and you will not touch it for years. The seat count moves first, because 3 seats covers a founder and 2 other people and then stops cold. If anyone on the team sends outbound, the 200 email sends per month is the cap that bites second.
Where the Attio Bill Jumps
Attio’s bill jumps at 2 points and neither one is a gradual climb. The first is the 10-seat cap on Plus.
Plus is not a plan you grow through. It is a plan you hit the end of. When you hire the 11th person you are not adding 1 seat at $35, you are moving the entire team to Pro at $79, because the rate changes for everybody and not just the new hire.
Stop for a second. Do you know how many people will be in your CRM 18 months from now? If the honest answer sits somewhere between 8 and 14, your Attio plan is a hiring decision as much as a software decision.
The second jump is credits. Plus gives 500 seat credits per user per month and 1,500 workspace credits. Pro gives 1,000 and 10,000. When you run out you buy packs, which start at $70 a month for 5,000 extra on annual billing and run to $475 a month for 50,000. Pay monthly and the same 2 packs cost $85 and $595.
What Attio Costs at 3, 5 and 10 Seats
Attio’s per-seat price is easy to read and the yearly total is where the decision actually gets made. Here is what each plan costs per year at 3 common team sizes.
| Seats | Plus annual | Plus monthly | Pro annual | Pro monthly |
|---|---|---|---|---|
| 3 | $1,260 | $1,584 | $2,844 | $3,564 |
| 5 | $2,100 | $2,640 | $4,740 | $5,940 |
| 10 | $4,200 | $5,280 | $9,480 | $11,880 |
A 5-seat team on Pro pays $1,200 a year extra for the privilege of paying monthly. That is the price of not committing for 12 months, and it is roughly the cost of 3 more seats on Plus.
The 10-seat row is also the end of the road for Plus. $4,200 a year on annual billing is the most you can spend on that plan and the next step up is $9,480.
Attio Costs That Are Not on the Pricing Page
Attio’s published prices are accurate, but 3 real costs sit outside the pricing table.
Monthly billing is the first, and the tables above show what it runs you. The second is credit packs. Credits reset every month, so a heavy week early in the cycle can leave you buying a pack just to finish it. The AI research agent is the usual reason, because it spends credits quicker than people expect once they switch it on.
Enterprise is the third. It is billed annually only and Attio does not publish a number, so putting it in a budget means booking a sales call first.
There is one lever that changes all of this math. Attio runs a startup program that takes 80% off annual Pro and credits in year 1, then 30% off in year 2. It also comes with dedicated onboarding, 3 months of Linear and 6 months of Notion. You have to be venture-backed or affiliated with a partner fund, and that partner list includes Y Combinator, Sequoia, a16z, Accel, Benchmark, Index, Lightspeed, Khosla, First Round and GV.
Who Attio Is Worth It For
Attio is worth the price when you plan to build inside it. The data model is the product rather than a feature bolted on top, and teams who use that get something no simple pipeline tool can give them.
If your business does not fit neatly into deals and contacts, Attio lets you build the objects your business actually runs on. Pro gives you 12 objects and 1,000,000 records, which is enough room for most B2B companies to stop working around their CRM and start working with it.
Funded startups are the clearest fit. You have runway, you probably have someone who enjoys building systems and you will earn the setup time back over a few years. The reporting depth is real too, with 100 reports on Pro against 15 on Plus.
If you qualify for the startup program the decision gets easy. Pro at 5 seats in year 1 costs $948 after the 80% discount, which is less than half of what Plus costs at list price. Better plan, smaller bill. Take Pro and do not think about it again until year 2.
Who Should Not Pay for Attio
Attio is not worth paying for if all you need is a pipeline you can see. Solo founders, 2 to 5 person B2B teams and anyone whose sales process is really just a list of open conversations will end up paying for a data model they never get around to building.
Nicolas Virtonis runs marketing and sales pipeline development for cleantech B2B companies. He has been through Sugar, Zoho, Pipedrive, Salesforce, ActiveCampaign and Vtiger, and his read on the category is blunt: “It’s unlikely enterprise CRMs are suited for your work and needs, and neither are their subscription fees.” He has not used Attio and this is not a point about Attio specifically. It is a point about paying serious subscription rates for work that does not need them.
In 3 years running outbound at Fenixtal across 50+ B2B clients I watched the same split repeat itself. Half the agencies tracked deals in Google Sheets, the other half paid for Salesforce and never opened it. The seat price was never the real cost. The real cost was paying every month for a system nobody used, and that math works the same at $79 a seat as it does at any other number on the page.
If your honest requirement is “show me my deals and remind me who to call back,” a lightweight CRM will do that for a fraction of the money and a fraction of the setup.
Cheaper Alternatives to Attio
Attio is one of several options for small B2B teams. Check current pricing on each before you commit.
- Pipedrive. Pipeline-first and built around stages and deal movement instead of a custom data model. Popular with sales teams who want structure without building it themselves.
- Folk. Contact-first and better suited to relationship work like partnerships and PR than to hard pipeline mechanics.
- Capsule. Simple contact and deal tracking without the modeling layer, aimed at small teams who want the basics done well.
- Fluid CRM. A visual pipeline for solo founders and small B2B teams at $16/seat/month or $144/seat/year, with every feature included on both plans and no seat caps that force a plan change. We put the direct comparison here: Fluid CRM vs Attio.
If price is the main thing driving your search, the affordable CRM roundup covers more options in the same range.
Frequently Asked Questions
Attio costs $35 per user per month on the Plus plan with annual billing, or $44 month to month. Pro is $79 per user per month annually or $99 monthly. Free is $0 for up to 3 seats and Enterprise is a custom quote.
Yes, Attio has a Free plan for up to 3 seats. It includes 50,000 records, 3 objects, 3 reports, 200 email sends per month and 250 workspace credits. The Free plan is how you evaluate Attio before paying for anything.
Yes. Plus and Pro both bill monthly at $44 and $99 per user. Annual billing is labeled “Save 20%” and drops those to $35 and $79. Enterprise is the exception and bills annually only.
You buy a credit pack for the rest of the month. Packs start at $70 a month for 5,000 extra credits on annual billing and go up to $475 a month for 50,000. On monthly billing the same packs run $85 and $595. Credits reset each month, so a heavy week early on can force a pack purchase.
Only if the small team plans to build in it. A 3-person team pays $1,260 a year on Plus annual, which is fair money for a tool you will customize and grow into. If you just need to see your deals and follow up on time, that budget buys a simpler CRM with room left over.
Choosing the Right Attio Plan
Attio’s pricing is honest and the numbers hold up, but the plan you pick has more to do with your team size in 2 years than the feature list today. Model the 10-seat ceiling before you commit, because that is where the real decision sits.
If you want a pipeline you can read at a glance without building a data model first, Fluid CRM is $16 a seat monthly or $144 a year, with every feature included on both plans. See the full breakdown on the pricing section.
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