Most agency pipelines have too many stages and no rule for moving between them, so every deal sits wherever someone last dragged it. A working agency sales pipeline is four stages with one rule each. If you also generate leads for clients, you need a second pipeline, and that is the one agencies tend to … Read more
The client signed on Friday. By Wednesday they are asking about the extra landing page they were told was included, and nobody on your delivery side has heard of it. A client onboarding checklist is a numbered list of steps that takes a new client from signed deal to first result, with an owner and … Read more
Your agency is good at the work and most of your clients came from someone who already knew you. That holds up until a quiet month arrives and you find out there is no second source of clients. Agency lead generation is how an agency wins its own clients, which is different from hiring a … Read more
You paid for the list, the inboxes and the copy. Then the reply that says “sure, send me some times” lands in a shared inbox nobody owns, and by Thursday it’s buried. To connect Instantly or Smartlead to a CRM, send only the leads marked as interested, either by hand, through a native integration, with … Read more
“An engineer but not an engineer at the same time.” That is how a Reddit thread describes the GTM engineer, and as a GTM engineer myself, I’d say it’s pretty accurate. The job title keeps turning up in sales job ads, and that line is closer to the truth than it sounds. A GTM engineer … Read more
Every guide hands you the same linear 7-step funnel and calls it a sales process. That funnel works for one kind of selling and quietly fails the other. This post shows you both, plus the exact outbound motion I’ve used to book over 1,250 B2B sales calls. A sales process is the repeatable set of … Read more
Your pipeline shouldn’t depend on luck, referrals or the one client who keeps coming back. It should be something you build on purpose. I booked over 1,250 B2B sales calls and built 12M€+ in pipeline for 50+ clients doing exactly that. This post is the process I used, start to finish. Pipeline generation means creating … Read more
Building the form is the easy part. The hard part is what happens after someone hits submit. A lot of lead capture forms fail for one boring reason. The lead lands somewhere nobody checks, so the follow-up never happens. This guide shows you how to build a form that drops straight into your pipeline. A … Read more
Almost every guide on finding clients on LinkedIn tells you to post more and engage more, then wait. That’s completely backwards. I’ve booked over 1,250 B2B sales calls and generated more than 12M€ in pipeline for 50+ clients through LinkedIn and cold email, and almost none of it came from posting into the void. It … Read more
Open any cold email guide and you get the same advice on how to write the email. Then it stops. The email copy is maybe 20% of your results, from what I’ve seen personally. The other 80% is the whole operation around it, and that’s what this post covers. Cold email outreach is sending relevant … Read more