Every guide hands you the same linear 7-step funnel and calls it a sales process. That funnel works for one kind of selling and quietly fails the other. This post shows you both, plus the exact outbound motion I’ve used to book over 1,000 B2B meetings. A sales process is the repeatable set of steps … Read more
Your pipeline shouldn’t depend on luck, referrals or the one client who keeps coming back. It should be something you build on purpose. I booked over 1,000 B2B meetings and 12M€+ in pipeline for 50+ clients doing exactly that. This post is the process I used, start to finish. Pipeline generation means creating new sales … Read more
Building the form is the easy part. The hard part is what happens after someone hits submit. A lot of lead capture forms fail for one boring reason. The lead lands somewhere nobody checks, so the follow-up never happens. This guide shows you how to build a form that drops straight into your pipeline. A … Read more
Almost every guide on finding clients on LinkedIn tells you to post more and engage more, then wait. That’s completely backwards. I’ve booked over 1,000 B2B meetings and generated more than 12M€ in sales opportunities for 50+ clients through LinkedIn and cold email, and almost none of it came from posting into the void. It … Read more
Open any cold email guide and you get the same advice on how to write the email. Then it stops. The email copy is maybe 20% of your results, from what I’ve seen personally. The other 80% is the whole operation around it, and that’s what this post covers. Cold email outreach is sending relevant … Read more