Pipeline Generation Strategy (After 1,250+ Sales Calls)

Fluid CRM editorial illustration of pipeline generation with cold email LinkedIn and calls flowing into one sales pipeline

Your pipeline shouldn’t depend on luck, referrals or the one client who keeps coming back. It should be something you build on purpose. I booked over 1,250 B2B sales calls and built 12M€+ in pipeline for 50+ clients doing exactly that. This post is the process I used, start to finish. Pipeline generation means creating … Read more

10 Best Sales Tracking Software Tools for Small Teams

Fluid CRM editorial illustration of a four-person startup team using sales tracking software in a busy office

Sales tracking software keeps getting sold to teams ten times your size, packed with forecasting dashboards and lead scoring AI you will never touch. What a small team actually needs is a pipeline it will open every morning. This roundup covers ten tools that fit small B2B teams, with honest notes on who each one … Read more

CRM Examples: 15 Real CRM Systems by Use Case (2026)

Fluid CRM editorial illustration of a person comparing several CRM examples at a desk

Searching for CRM examples gets you two kinds of lists. Vendor promos dressed up as advice, or 25-tool roundups where every option sounds perfect. Neither helps you pick. This is 15 real CRM systems sorted by who they fit and, more useful, who they don’t. Examples of CRM software include Fluid CRM and Capsule for … Read more

How to Find Clients on LinkedIn: The 5-Step System

Fluid CRM editorial illustration showing how to find clients on LinkedIn with conversations flowing into a visual pipeline

Almost every guide on finding clients on LinkedIn tells you to post more and engage more, then wait. That’s completely backwards. I’ve booked over 1,250 B2B sales calls and generated more than 12M€ in pipeline for 50+ clients through LinkedIn and cold email, and almost none of it came from posting into the void. It … Read more

Cold Email Outreach: The 30-Step Playbook

Fluid CRM editorial illustration of a person sending cold email outreach with replies flowing back into an organized pipeline

Open any cold email guide and you get the same advice on how to write the email. Then it stops. The email copy is maybe 20% of your results, from what I’ve seen personally. The other 80% is the whole operation around it, and that’s what this post covers. Cold email outreach is sending relevant … Read more

Best CRM For A 2-Person Team (No Bloat, No BS)

Fluid CRM editorial illustration of a two-person sales team closing deals together on a shared Fluid CRM visual pipeline

You and your business partner share a pipeline, you both do sales, you both do delivery, and your only real advantage over bigger teams is speed. The wrong CRM cancels that advantage in week one. The right one keeps both of you on the same page without forcing either of you to learn software for … Read more